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Brand Strategist





The first to raise her hand in any brainstorm, Christina Geist is a brand strategist, entrepreneur and New York Times best selling children’s book author who lives in New York City with her husband, NBC and MSNBC host Willie Geist, and her two children.

Christina is a creative writer at heart whose career spans news producing, public relations, marketing, branding, and design strategy positions at large agencies like Arnold Worldwide and Interbrand, in house at Johnson & Johnson and inside growing start-ups. After taking four years off to raise her kids, she started two companies and sold a children’s book to Random House right around her 40th birthday.

True Geist: A boutique brand strategy and design firm, founded in partnership with Christina’s former creative director at Johnson & Johnson and Interbrand, Todd True. Todd thinks in pictures; Christina thinks in words. Together, they do global work for some of your favorite household brands, and start ups too. Services range from naming companies and products, to logo and brand identity design and large-scale global packaging redesigns.

Boombox: An online boutique for bespoke, premium, personalized memory boxes, filled with custom-printed photos and written messages from friends and family (an idea born from the boxes Christina’s college friends made for each other as they each turned 40, and for her Dad when he turned 70). A Boombox is more than a gift: It’s a deeply personal experience that connects the recipient to his or her people and her life story, in turn, creating an unparalleled relationship between Gift Givers, their Collaborators and the Brand.

Christina’s first children’s book, Buddy’s Bedtime Battery, was published by Random House Kids in September 2016 and – for a beautiful moment – eclipsed Harry Potter as the #1 children’s book on Amazon. Her second book – Sorry Grown-Ups, You Can’t Go To School! debuted at #4 on The New York Times Bestseller list.

Christina grew up in Ridgewood, New Jersey and graduated from Vanderbilt University in Nashville, Tennessee. She is from a loud, loving family and makes a mean chicken parm.